Jonah Goldberg identifies "24 people who are beneficiaries of nontrivial presidential buzz."

"Sarah Palin, Mitt Romney, Newt Gingrich, John Thune, Tim Pawlenty, Mitch Daniels, Mike Pence, Rick Santorum, Haley Barbour, Mike Huckabee, Bobby Jindal, Paul Ryan, David Petraeus, Ron Paul, Jeb Bush, John Bolton, Bob McDonnell, Jim DeMint, Chris Christie, Herman Cain, Gary Johnson, Judd Gregg, Marco Rubio, and Rick Perry."

He then whittles it down to:

Romney, Palin, Gingrich, Pawlenty, and Daniels. Romney is the organizational front-runner; Daniels is the first pick of wonks and D. C. eggheads; Palin probably has the most devoted following among actual voters; Gingrich will dominate the debates; and Pawlenty (vying with Daniels) is the least disliked.