"Normally when we think of happiness, we think of money and status, but Denmark teaches us the opposite lesson."

"There, you have a place where you are taxed to the mean. A cultural norm reminds everybody that they are no better than everybody else, so you're not going to choose your career path based on status. You're in a place where a garbage man makes as much as a lawyer. So what you have are 4 million people who excel at things like furniture design and architecture."

More from NPR.

Incredibly, this is an ad produced by the country of Denmark to promote tourism.

The ad has since been pulled:

Sociologist Karen Sjoerup said the ad suggested "you can lure fast, blonde Danish women home without a condom."

Economy Minister Lene Espersen said the video presented "a not very well-thought-out picture of the country." Espersen also holds the government's tourism portfolio.

"I regret that the film has offended so many people," VisitDenmark manager Dorte Kiilerich said, explaining that intent had been to tell "a nice and sweet story about a grown-up woman who lives in a free society and accepts the consequences of her actions."

Or was it very well thought out — and pulling the ad was part of the promotion scheme? It got me to embed it. The controversy itself is part of the virus.