Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts

"On Tuesday, several dozen protesters slept outside the Capitol in a camp they've dubbed 'Walkerville.'"

Ha. As if Walker has caused homelessness. (The coinage presumably alludes to "Hooverville.")

This protest is NOT about poor people. It's about people with good jobs, wanting to preserve the high quality of what they've been able to acquire for themselves. Now, I do think those who are sleeping on the floor of the Capitol rotunda and outside on the frozen ground are young people who don't themselves have good jobs. It's interesting what these kids are putting themselves through for others, who are, presumably, better off than they are. I took this picture, yesterday, of the outdoor sleeping setup:

DSC_0007

It had gone down to 11° the night before. Note the underlayer of Ian's Pizza boxes. There is a lot of free food. Ian's, by the way, is doing some kickass branding (without losing any money):
On Monday afternoon, [store manager Staci] Fritz guesstimated that Ian's had delivered upwards of 35,000 slices of pizzas in the last week, all paid for by donations...

Fritz says that while Ian's is still making deliveries and taking donations, it has been very careful to cut off the amount of money it takes in one day. "What if somebody gives a load of money and then suddenly this whole thing is over and we can't deliver anymore? We can't let anyone pay for what we can't promise to deliver."
Keeping it honest... which is good for branding too, of course. They're not just raking in donations without accounting for it all with free pizza delivered to protesters.
Madison has a long tradition of its bars and restaurants being sucked into the fervent political activity of the times, such as the Nitty Gritty restaurant and bar's role as the meeting place for the activists who bombed the university's Sterling Hall in 1970.
Well, hell... why bring that up? Things have been really peaceful, by and large — to an amazing degree, considering the difficulty of keeping a large, diverse crowd energized enough to look like a good demonstration without tipping any individual over the edge into something ugly, even as the days wear on and on.

Teams with stadium names that are just too sacred to sacrifice for the big money that comes from selling naming rights.

It's an issue in the Chicago mayoral race:
‘‘Soldier Field is a sacred Chicago landmark that honors our veterans and, as mayor, Gery would be very careful to protect that,’’ said Brooke Anderson, spokeswoman for candidate Gery Chico. ‘‘He would be open to exploring creative ideas that could attract sponsors while preserving the Soldier Field name and stadium to give soldiers the respect they deserve.’’

But Rahm Emanuel, Carol Moseley Braun and Miguel del Valle are adopting the same hard-line stance as Mayor Daley, who insisted the stadium name remain untouched for his support of a $587  million renovation of Soldier Field in 2003.
Teams with stadiums names like "Giants Stadium" and "Cowboy Stadium" are in a much better position to cash in. But maybe it's better to have a name that can't be swapped for a sponsor's name, like Lambeau Field. Then you're not tempted to scramble for the money and end up with a horrible name like "Mall of America Field at Hubert H. Humphrey Metrodome," which really is the name of the place where the Vikings play. You're Vikings. That's your image. Legendary conquerors... traipsing around the mall with Hubert Humphrey. What a picture!

And I love this grandiose term "metrodome." There are metrodomes, stadiums, and fields. Notice the inverse relationship between grandiosity and greatness.

ADDED: I'm just noticing that Minnesota inserted "field" into its ridiculous new name that still contains "metrodome." Make up your mind. Interesting that the big corporation wanted to associate itself with the old-fashioned charm of "field," while the politician's name is stuck with the overinflated term "metrodome." And I do mean overinflated, because remember how it collapsed? And it's a good word to associate with Hubert Humphrey, since he had quite a large dome of a head.

It has nothing to do with football, but on the subject of Hubert H. Humphrey — Hubert Horatio Humphrey — and names, this is always hilarious:



And as long as I'm descending into Humphrey-related YouTube hell, there's this:

"Do you think it's gonna be a Packers blowout? Do you see where that could happen?"

Rush Limbaugh asked Ken Hutcherson on Friday's show:
THE HUTCH:  Well, I do.  That's why I was gonna make you promise me that you won't turn the TV off at halftime.

RUSH:  I would never turn the Super Bowl off at halftime no matter what's happening....

THE HUTCH:  ... But if you will notice, why do most advertisers want to advertise on the first half?

RUSH:  Well, Hutch, it's because the women stop watching at halftime.

THE HUTCH: (laughing) No.  Because they know, man, that the Super Bowl has a tendency to be one-sided. We've had some great Super Bowls in the last....

RUSH:  Yeah, but it hasn't been the case in the last five or six years.  This game has gone down to the last play...

THE HUTCH:  But there is a possibility that someone could be put to shame this week. I'm not gonna push, but I believe my Green Bay Packers are gonna come through....
So, Packers win in a blowout, right? Anyway, you see the subject of women came up. It comes up again at the end of the discussion:

RUSH: Hutch, neither the Steelers nor the Packers have cheerleaders.  This is gonna be the first Super Bowl in history, I think, without cheerleaders....

THE HUTCH:  The whole aspect of chickification of the game, I'm proud that finally they did something to keep women off the field....

RUSH:  Tell me how the game's being chickified.  I've got one minute.

THE HUTCH:  Okay.  Look at all of the new rules.  Everything that keeps you from being boys (laughing) they're making you get penalties for.  You can't celebrate, and if you do, you gotta do it alone.  Helmet to helmet. You can't have two vicious of a hook.  That's the game of football, and they're totally feminizing the game, and we're getting a little tired of it.

RUSH:  You think there's gonna be --

THE HUTCH:  Besides, there is a lot more prostate cancer in the world than breast cancer, bro.

RUSH:  I hear you, pal.

THE HUTCH: Let's put some black out there on the field and take care of the guys.

Why would a mainstream news outlet do a story based on the assertion by a private company that its Super Bowl ad got rejected?

The network refuses to comment on claims it has rejected an ad, so all you've got is a company with an immense self-interest in lying about it. You know, I'm not even going to link to the news website I'm talking about, because the answer to the question in the post title is that the news site is whoring for traffic. The private company would like to promote its product without forking out the millions needed to buy air time on the Super Bowl, and the news site would like to be the go-to place for ad, which isn't clever enough to go viral without the boost of the banned-from-the-Super-Bowl claim. Moreover, the product is shoddy and not worth talking about. Don't be a sucker.

"Just remember, amid all these new calls for civility, no one on the left thought this ad was over the top — even though it advocated murdering global warming skeptics."



Bryan Preston (via Instapundit).

I remember a lot of criticism of that ad though, and I'm skeptical of the assertion that "no one on the left thought this ad was over the top." Anyone who liked the ad, I assume, would say that because it's so exaggerated, everyone understands that it's a joke. If that's true, then it's wrong to assert that it "advocated murdering" anybody. But I think some people on the left did criticize it:
[The ad] elicited a furious reaction from some environmentalists. Bill McKibben of 350.org felt moved to write on the popular Climate Progress blog that the film was "noxious":
The climate skeptics can crow. It's the kind of stupidity that hurts our side, reinforcing in people's minds a series of preconceived notions, not the least of which is that we're out-of-control and out of touch — not to mention off the wall, and also with completely misplaced sense of humor.
Under a blogpost titled 'That 10:10 video... not in my name', Rob Hopkins of the Transition Town movement for more sustainble communities, wrote:
I have to say I am shocked, and appalled by this, and I'm on their side!...
More at the link.
Nevertheless, it's still fair to say that there are a lot of extreme and uncivil graphic depictions and statements that come from the left. The existence of that ad shows that it was believed — by people with the resources to make a very high-quality short film — that they could reach the general public with communication like that. I don't think a right-wing group with a serious intention to reach ordinary people would concoct such a thing.

Maybe I'm wrong about that. I don't like to see the power of violence exploited to sell political messages, but it is an easy way to get people's attention. That ad became viral — and I'm carrying the virus now — because it was so extreme. At some point, extremism backfires, but it's natural for the manufacturers of advertising to push it as far as they can.

What are the other ways to get our attention? Sex? It's hard to get that just right in a political setting. You'll irritate too many women before you do anything interesting. So, you can see why they go for violence. It's a psychological button just waiting to be pushed, and they've got to push something.

Try making ads that sell candidates or policies using the "civility" theme. I mean... try convincing your political opponents that they ought to try to sell their candidates and policies using the "civility" theme.

The "Comeback Brands" of 2011.

According to Forbes. These are actual commercial brands. Not political stuff ... like the GOP.
“Consumers are not as optimistic,” says Miriam Quart, president of ad agency Madison Avenue Consortium. “They are looking back at the ‘good ol’ days.’ It’s a great time to work the nostalgia angle in advertising.” Instead of positioning traditional products as aspirational, several marketers hope to reconnect consumers with forgotten comfort brands.
And, supposedly, we feel like washing our hair with Pert and chowing down on Little Debbie cakes and Planter's peanuts.

"No Labels, a group that aspires to build a grass-roots movement for political independents and independent-minded voters in both parties..."

Every couple of months we get something like this, don't we? It's the "Coffee Party" all over again — isn't it? — an attempt by elite Democrats to create the impression of a grass-roots movement. It never works. [Remember "One Nation"?] And "No Labels" is such a silly... uh... label. It has a certain nostalgic 60s vibe: I ain’t lookin’ to... analyze you, categorize you, finalize you or advertise you.... But I came from the 60s, and I'm sick of that vibe when it's used to advertise to me. Wasn't there some ad campaign with a sincere-looking model staring straight into the camera and saying "no labels"? Or was it "no games"? Or no some other damned thing?
On Sunday, Mayor Michael R. Bloomberg flatly ruled out an independent run for president in 2012. On Monday, he appeared at the national unveiling in New York of No Labels...

It’s also possible, though, that he understands something about the modern political culture that many of those speculating about the purpose of No Labels do not — that an independent not only no longer needs to spend time encouraging the formation of a party organization to run for president, but he’s also probably better off without one.
Especially if he's a billionaire!
... No Labels was created by two Washington consultants, the Democratic fund-raiser Nancy Jacobson and the Republican image-shaper Mark McKinnon, and its slick opening event featured throngs of journalists, free boxed lunches and a song written for the occasion by the pop sensation Akon. The group’s slogan, printed on T-shirts and banners, summarizes its purpose this way: “Not left. Not right. Forward.”
Hey, that's the Wisconsin motto — "Forward." And free lunch, eh? There is a such thing as a free lunch. That could be a motto. Anyway, I just don't get the enthusiasm around Mayor Bloomberg.
Some commentators have speculated that No Labels could even form the basis of a serious third party, with the mayor at the helm, something America hasn’t seen since Ross Perot’s Reform Party collapsed from a long internal power struggle in 2000.
Hmmm. Let me think. What is the similarity between Mayor Bloomberg and Ross Perot?

Here's what Rush Limbaugh said about No Labels yesterday:
Now, what is this?  Well, let's take a look at who these people are.  Mark McKinnon, Kiki McLean, Nancy Jacobson.  I'll tell you what this is about.  It is about money.  These are political consultants.  They need candidates.  They need candidates running for office for whom they can take whatever the consultant gets, 5%, 10%, what have you.  All three founders of No Labels are Democrats.  They would love for Bloomberg to run for president.  Why?  Because he is a billionaire.  Get him to run as an independent, maybe even third party.  You know, sucker him into an independent run where they get the money, win or lose.  Whether he wins or loses doesn't matter.  They get the money.  And he would lose.  But there are always, as a friend of mine says, there are always political operatives who will tell a billionaire what he wants to hear....

We know the founders are left-wing political consultants and we know that Democrat and liberal are labels that do not help political people these days.  Of course they would want to get rid of them.  By the same token, conservative is a good label.  Naturally they would want to get rid of that.  And naturally they would find some so-called pseudo smart Republicans who would agree with them on this.  How many of these people belong to a particular religion, and why?  Because of their belief system.  Nothing wrong with labels as long as they are appropriate; as long as they are true; as long as they are properly descriptive.  It's called language.
ADDED: Here's Byron York:
No Labels was formed by a group of Democratic and Republican political consultants. On the Democratic side, there is Nancy Jacobson, a former finance director of the Democratic National Committee and veteran of Hillary Clinton's presidential campaign. On the Republican side, there is Mark McKinnon, who worked for former President George W. Bush and Sen. John McCain before announcing, as the 2008 general election race got under way, that he would no longer work for McCain because, as he said at the time, "I just don't want to work against an Obama presidency."

Now, after two years of an Obama presidency and a Republican opposition, McKinnon believes something is terribly wrong. "Nancy called me about nine months ago and said she wanted to start an organization to address hyperpartisanship," McKinnon says. "She had me at hello."

The event featured appearances by a number of Democratic politicians: Villaraigosa, New York Mayor Michael Bloomberg, New York Sen. Kirsten Gillibrand, West Virginia Sen. Joe Manchin, and retiring Indiana Sen. Evan Bayh. For some reason, most of the Republicans who showed up were recently defeated officeholders: South Carolina Rep. Bob Inglis, Delaware Rep. Mike Castle, and Florida Gov. Charlie Crist. God knows why a group devoted to principle above politics would invite the opportunistic Crist to speak, but No Labels did.
AND: Does Bloomberg maintain that he's not running for President?

Neuromarketing.

Making advertising as insidious as possible through neuroscience:
Neuromarketing’s raison d’ĂȘtre derives from the fact that the brain expends only 2 percent of its energy on conscious activity, with the rest devoted largely to unconscious processing. Thus, neuromarketers believe, traditional market research methods — like consumer surveys and focus groups — are inherently inaccurate because the participants can never articulate the unconscious impressions that whet their appetites for certain products.

If pitches are to succeed, they need to reach the subconscious level of the brain, the place where consumers develop initial interest in products, inclinations to buy them and brand loyalty...

But should we worry that a technique that probes subconscious brain patterns might be used to unduly influence consumers, turning them into shopping robots without their knowledge and consent?
And, obviously, the same methods would work in political advertising, ending democracy as we know it. On the plus side: We won't know it. It already happened, right? I mean... #1: Look at who's President. And #2: We're seeing crazy-ass commercials like this:

I'm shocked, shocked to learn that semi-clad models are writhing in the law library!

"... Brooklyn Law School officials rented Diesel its library expecting a tasteful photo shoot for a jeans ad -- but what they got was a steamy display of writhing young models in skimpy lingerie grinding against books and computers."

Wait. Why did they expect a tasteful photo shoot?
"It's gross. I work on those computers every day!" fumed a female student, referring to a shot showing two bra- and panty-clad women climbing over the machines toward an open-mouthed man....

The frisky photos, shot last spring, show off the hot bodies of male and female models as they prowl around the library's floors, tables and bookshelves -- while wearing tight-fitting panties bearing various seductive messages.
If the law school — I emphasize law school — did not impose restrictions when it took Diesel's money then it has nothing to complain about.
"We are as shocked and mortified as you must be by these photographs," interim dean Michael Gerber wrote in an e-mail yesterday to students, faculty and staff.
"When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not."
"Assured" "good taste" — that's not specific enough to make me believe Diesel violated a contractual term. The school took Diesel's money and had to know that any advertising for clothing for young adults is likely to involve some display of sexuality. Especially if the scene is a library. That's what I'd expect.

What exactly was the school assured of? The models aren't naked. They've got on underwear. And what is even so gross and shocking about this? Man, Diesel is getting way more great publicity than its stupid underpants deserve. Where did this controversy really start? I'm inclined to suspect that the administration is only shocked* after the fact and only because some students have managed to create the impression that the school might be accused of contributing to a "hostile environment" form of sexual harassment.

As for the young woman who is grossed out that a model in panties writhed in the vicinity of a computer she uses... do you realize how many people type on those things with hands they didn't wash after they went to the bathroom?

----------------------------------------------

*Shocked!

Robert Downey Jr. is Mr. Peanut.

Great! I've always loved Robert Downey Jr. and Mr. Peanut:



But why is the nutcracker named "Richard"?

Background on Mr. Peanut:"Mr. Peanut was created in 1916 after Planters Peanuts held a contest to create a logo and a 14-year-old boy drew a nut with human features." I'd really like to see the original drawing. According to Wikipedia, the boy (Antonio Gentile) just drew a some sort of man-peanut — and "an artist later added spats, a top hat, a monocle, and a cane." So... did the boy's drawing have the gloves? The unfailingly optimistic smile?

"City officials wanted the campaign to have... a 'major gross-out factor' that would make the YouTube video, called 'Man Drinking Fat,' 'go viral' on the Web."

Oh, I'm grossed out all right. 
The video, which has been viewed more than 700,000 times, shows a young man sucking down fat from a can as it dribbles down his chin to a cheery calypso-flavored tune.
I'm not grossed out because I watched it. I didn't. I avoid government propaganda. I'm grossed out that it's done at all.
It was the video that sparked the dispute, with its claim: “Drinking 1 can of soda a day can make you 10 pounds fatter a year. Don’t drink yourself FAT.”
Uh... you already called us fat when you said drinking soda would make us fatter. The government can't get the science right. It can't even get the English usage right.

"When this debate ends, you will notice that I will not be shaking his hand tonight."

Rand Paul:



ADDED: Jonathan Chait, a commentator with no affinity for conservatives, writes:
The ugliest, most illiberal political ad of the year may be this one, from Kentucky Democrat Jack Conway:

... The trouble with Conway's ad is that it comes perilously close to saying that non-belief in Christianity is a disqualification for public office. That's a pretty sickening premise for a Democratic campaign.
Consider that the ad has more to do with the question of whether Rand is weird than whether he's irreligious. But, ironically, Conway has made himself seem creepy for throwing all this crap at the screen.

AND: Conway stammers through an attempted explanation of his ad:



AND: Here's a montage of nastiness:

"'We are going for a ‘Hicky’ Blue Collar look,' read the casting call for the ad, being aired by the National Republican Senatorial Committee."

“These characters are from West Virginia so think coal miner/trucker looks. 'Clothing Suggestions' included jeans, work boots, flannel shirt, denim shirt, 'Dickie’s type jacket with t-shirt underneath,' down-filled vest, John Deer [sic] hats (not brand new, preferably beat up),' 'trucker hats (not brand new, preferably beat up).'"

Here are those actors in action:



It's not quite Red State Update.

ADDED: Why don't we see the text of more casting calls for political ads? This can't be the most embarrassing one, can it? Was it "leaked" to hurt the GOP? [Yes: "The casting material was provided to POLITICO by Democrats.] Doesn't the leakage with the intent to hurt the GOP embody the belief that the people of West Virginia are so backward that they think commercials like this are made with real people and will be offended to find out that slick ad men concoct these things to persuade them? Think about it. What is more offensive: the GOP using an ad agency that blatantly presents "hick" stereotypes when trying to persuade West Virginians or GOP opponents who think that West Virginians are so simple and naive that they'll be wounded to learn how ads are made?

IN THE COMMENTS: Pogo said:
I call bullshit.

I don't believe it, not without a copy from the casting folks. They had a pdf of the script. Where's the pdf of the casting call?
Yeah, well, maybe it's fake but accurate. Ever considered that? You know how much the GOP has been wanting to appeal to these people in these small towns, people who've lost their jobs and think that somehow their communities are going to regenerate, people who've gotten bitter — it's not surprising — and cling to guns or religion or antipathy to people who aren't like them or anti-immigrant sentiment or anti-trade sentiment as a way to explain their frustrations.
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